Sou da Paz NGO
/ Direct • Advertising /

Sou da Paz NGO

My Role:

Creative insight, art direction, design

Agency:

Artplan

Client:

Sou da Paz NGO

Living in a home with a gun increases significantly the odds of death for the whole family. And not only accidental:
the number of homicides and suicides goes higher as well. With a gun at home, anyone can become a target.

To aware people about those risks, Sou da Paz, one of the most renowned NGO's against violence in Brazil,
performed a promotional action at shooting ranges surprising the shooters at the end.