Salvation Army

Most brazilians think that Salvation Army only accepts clothes. To tell that they can also donate other
objects in good condition, we changed the shape of donation boxes into the shape of other objects such
as electronics, toys, furniture and household items.

Boxes for goods

With very low budget, we impacted thousands of people and spoke to the most important target at all:
those who were already willing to help. The campaign increased the number of phone calls, donations
of all sort of items and, look at that, clothes as well.

The campaign used donation boxes to communicate that Salvation Army also accepts other goods besides clothes

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