Oakley Pro Skate

The new line of oakley pro skate was lauched under the concept “designed for the tireless”. To show an unprecedented sneaker line, we created a series of videos and posts with Bob Burnquist and other 4 skaters doing tricks that the skate community can even imagine.

Bob created a new trick at the mega ramp, the switch front foot impossible, that took him more than 40 attempts to complete it.

The video campain showed the evolution of the skaters Rony Gomes,
Murilo Peres, Erick Lopes, Eduardo Neves until the big moment

One unprecedent trick with Bob Burnquist’s signature

A true exercise in trial and error that was closely followed by consumers on social midia through videos, photos and GIFs.

• 14.9MM unique users
• Approximately 6.5MM Views
• 7.5MM interaction on video posts
• 10MM people impacted with the facebook canvas
• 15 MM people impacted with Facebook carousel