Domino's Pizza

Domino’s and movies are the perfect fit. To prove that, we used thermal ink and scented varnish on DVDs to surprise people while they were watching their rented movies.

So it didn’t matter if it was western, drama, comedy or sci-fi. With a hot and good smelling Domino’ s every movie had a delicious, tasty and cheesy happy ending.

A DVD that smells like Domino's Pizza

In this age of streaming video, the idea might seem a bit anachronistic. However, in Brazil, streaming services like Netflix and iTunes are relatively new, and for people with good social conditions.